CD Packaging Solutions

Forward Looking CD Packaging Design

From plastic boxes to wooden storage cases, cd as well as dvd case packages can come in all shapes and sizes. Designers can choose from plastic and cardboard packaging, windowed and paper packaging, metal, foil stamped, paper cd sleeve or wooden packaging. With molded plastic and even shaped tin you can purchase cd and dvd packaging in a extensive potpourri of designs, colors, and patterns. What matters to the buying public? Do stores care what type of package you use? What do people pick-up and buy?

There are questions to answer before embarking on a package design.

Does it have to be auto packed?
Will it be put through the mail?
Will the package have to hold a heavy product?

Note: Take a look at our compact disc packaging and software packaging pages as well as Media Packaging Design | Packaging Ideas | Media Packaging for 2006 | Packaging Design

Work on a few more and answer them to get you closer to a specification for the package.

Designers need to know about the customer, and the distribution channel, prior to settling on a package design. Consider some of these issues:

The customer is king. Find out what package attributes appeal to the customers you are targeting. For instance: Kids like bright and shiny and people over sixty are seeking convenience and issues like the size of print on the package and ease of use top their priority list. Find a way to please all customer demographics and youíll have a winner.

Security in packaging is becoming increasingly important. This will continue to come into focus as more people become concerned about product integrity and threat avoidance. Talk to your distributor and retail outlet to see find out the latest trends.

Keep up with packaging technologies. Creative new products have the advantage in the marketing world. Look at how popular C-Shells, Digipacks, and the DVD Amaray case have become.

If you do business with the Wal-Martís of the world, you must understand their requirements. Discuss your packaging and display specifics.

The Wal-Martís of the world have very specific packaging policies ranging from specific size boxes and POP displays to the use of RFID tracking.

With a lot of choices for packaging cd and dvd merchandise, you shouldn't go wrong keeping your customers, the store, and the distribution, in mind at every stage of the design task.

"So when the boxset comes out, it will probably called "Soundtracks of the Apocalypse". We needed the title and I brought that one up with a bunch of cool packaging ideas and told the guys about it and everybody bought it." - Kerry King