CD Packaging Solutions

Modern Media Packaging Ideas

From cardboard boxes to windowed display boxes, cd as well as dvd packages come in many shapes and sizes. Marketers can select from plastic and large packaging, windowed and cardboard packaging, metal, bright, foil stamped or small packaging. Anyone should be able to choose cd and dvd packaging in a extensive variety of colors, sizes, and materials. Do stores care what type of package you use? Are some types of packaging harder to deliver? Will consumers like shiny or dull packaging?

You need to ask a few questions before starting a package design task.

Does it have to be displayed in a case?
Is there a way it can be mailed?
How many products will the package hold?

Take note: Take a look at our cd packaging and software packaging pages & Packaging for 2006 | Media Packaging Design | Packaging Ideas | CD Packaging Ideas

Work on a few more and answer them to get you closer to a specification for the package.

You should know all about your precious buying audience, and the distributor, prior to deciding on a package design. Think about these matters:

The customer is king. Discover the attributes that appeal to the customers you are targeting. Kids like bright and shiny and the over fifty set might be mroe interested in issues like the size of print on the package. Find a way to please all customer in your targeted demographics.

Keep up with trends. Creative new products have the advantage in the marketing world and so do new packaging styles.

Security in packaging is becoming increasingly important. Talk to your distributor and retail outlet to see find out the latest trends.

If you do business with the Wal-Mart's of the world, you must understand their requirements. Discuss your packaging and display specifics.

The Wal-Mart's of the world have very specific packaging policies ranging from specific size boxes and POP displays to the use of RFID tracking.

With the myriad of choices for packaging cd and dvd merchandise, you will not go wrong when you keep the buyer, the store, and your distribution, in mind at each stage of the plan.

"I wanted control over the merchandising, the actual packaging of the product. That was a big factor. The only way for me to exercise control on all those levels was to start my own label." - Helen Reddy