CD Packaging Solutions

Modern Media Packaging Questions

Working on a cd or software packaging project? When it comes to modern media packaging design, there are many questions to answer prior to launching into package manufacturing.

Does it have to be auto packed?
Is there a way it can be mailed?
Does it have to be auto packed?
Does it require a window?
Are there special security issues?
Will it be required to hold the product in an upright position?
Will the package be holding a heavy object?

You have to know about your product, the purchasers, and the distributor, before finalizing on a package design. Consider a few of these matters:

The customer is king. Find out what package attributes appeal to the customers you are targeting. For instance: Kids like bright and shiny and people over sixty are seeking convenience and issues like the size of print on the package and ease of use top their priority list. Find a way to please all customer demographics and you'll have a winner.

Security in packaging is becoming increasingly important. This will continue to come into focus as more people become concerned about product integrity and threat avoidance. Talk to your distributor and retail outlet to see find out the latest trends.

Keep up with packaging technologies. Creative new products have the advantage in the marketing world. Look at how popular C-Shells, Digipacks, and the DVD Amaray case have become.

If you do business with the Wal-Mart's of the world, you must understand their requirements. Discuss your packaging and display specifics.

The Wal-Mart's of the world have very specific packaging policies ranging from specific size boxes and POP displays to the use of RFID tracking.

With all the choices available for packaging cd and dvd product, you can't go wrong as long as you keep your buyers, the store, and your distribution, in mind at every stage of the design exercise.

Take note: Take a look at our cd packaging and software boxes pages and Packaging Ideas | Media Packaging for 2006 | Software Packaging Design | CD Packaging Questions

"You go to the store and there's twenty or thirty feet of candy and they all look the same. The packaging is really what's critical." - Donald A. Norman