CD Packaging Solutions

Innovative Media Packaging for 2006

From cardboard mailers to jewel cases, cd and dvd containers come in all shapes and sizes. Developers can choose from paper and foil stamped packaging, metal and bright containers, large, wooden, plastic or paper cd sleeve packaging. Anyone should be able to buy cd and dvd packaging in a extensive potpourri of designs, patterns, and colors. Will consumers like shiny or dull packaging? How do you decide what to use? How do you decide what to use?

There are some questions to ask before embarking on a box design task.

Does it have to keep the disc secure?
Will it have to go through the mail?
Are there child safety issues?

For more information, take a look at our Compact Disc Packaging and Software Packaging | Software Packaging Questions | Media Packaging Ideas | Media Packaging Design | Software Packaging Design

There are so many variations for each project so you'll really need to work on your own list based on the type of project.

Designers must know all about your buyers, and the store, before settling on a package design. Consider these issues:

The customer is the reason for the season. In other words, we have to please the customer. Discover the attributes that appeal to the customers you are targeting. Kids like bright and shiny and the over fifty set might be mroe interested in issues like the size of print on the package. Find a way to please all customer in your targeted demographics.

Keep up with trends. Creative new products have the advantage in the marketing world and so do new packaging styles.

Package sizes vary accordingly to need. Some applications will do better with a jewel case or box and others work with binders, storage case, or media books.

Security in packaging is becoming increasingly important. This will continue to come into focus as more people become concerned about product integrity and threat avoidance. Talk to your distributor and retail outlet to see find out the latest trends.

Keep up with packaging technologies. There may be cheaper and faster ways to package product that is still meets yours, the buyer, and the stores needs.

Wal-Mart, and other big box stores, have very specific packaging policies ranging from box size to hanger requirements.

If you do business with the Wal-Martís of the world, make sure you understand their requirements. Discuss your packaging and display specifics with the people in the know and follow their rules.

With the myriad of choices for packaging cd and dvd merchandise, you shouldn't go wrong as long as you keep your buyers, the store, and your distribution channel, in mind at each stage of the design task.

"You go to the store and there's twenty or thirty feet of candy and they all look the same. The packaging is really what's critical." - Donald A. Norman